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Los Muertos

Los Muertos

What did they ask us?

“Create a line of rums that look good to compete in a price segment.”


We did?

  • We analyze the market and the competition,
  • We segmented,
  • We seek differentiation,
  • We analyzed SWOT,
  • We select segment / target consumer,
  • We fix positioning,
  • We select and manage the appropriate creative studio,
  • We developed the project,
  • We established new price, distribution and marketing strategy,
  • We get the right supplier of glass, cap and label,


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