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Casa Manglar mezcal

Casa Manglar mezcal

What did they ask us?

“Develop the new image of a Mexican mezcal brand that can compete in the premium segment worldwide.”


We did?

  • We analyze the market and the competition,
  • We segmented,
  • We seek differentiation,
  • We analyzed SWOT,
  • We select segment / target consumer,
  • We fix brand positioning,
  • We select and manage the appropriate creative studio
  • We developed the project,
  • We establish a new portfolio strategy,
  • We develop price, distribution and marketing strategy,
  • We get the right supplier of glass, cap and label.


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